Google AdWords is big business these days, so it's interesting to see the Google Advertising Professionals program. This came to my attention through the world of Search Engine Marketing. The program does a few unique things. For instance, the Apogee Search Engine Marketing folks are part of this program. 

Program members get the following benefits:

1) More advanced AdWords account functions.

2) Ability to create training based on AdWords.

3) Promotions with Google.

4) Special features just for members.

As you can see, this program allows companies in the search engine marketing space to differentiate themselves, which means they can server their customers better.

What a fantastic program.