The time we buried the TV industry

How much has TV viewership declined? In the last ten years TV viewership has declined 30%. It is a stunning figure that I totally made up.

The Wall Street Journal, though, actually has facts and figures for this year’s TV season and it isn’t pretty.

• 18-49 age bracket, the most profitable, has fallen off by about 3% over the last years.
• All major broadcast channels have seen their viewership decline.
• CBS, the number one network for primetime, averaged only 11 million viewers a night.

These are horrible numbers.

We haven’t had cable or satellite in probably four years now. We cut the cord before it was fashionable. The last over the air show we watched with regularity was Lost. The only time we watch TV is during news events such as storms, etc. The rest of our viewing is through online sources such as Netflix, Crackle, Hulu, etc.

And there is the rub. The networks need to start transitioning from an eyeball view through over the air, satellite or cable and onto the internet content model.

TV networks will never disappear, but in a few years the whole “prime time” concept will no longer exist.

Related posts:

1. 10 years of the search engine industry – Danny Sullivan
2. How do people spend their time photo
3. How do people spend their time
4. Common resume mistakes in the IT industry
5. Did jukeboxes cause the downfall of the music industry?