Forbes magazine recently reprinted an article from 1938 that discussed the trends in the air conditioning market. It is a fascinating look at an industry that we take for granted right now. In 2007 65% of American households had air conditioning.
The article describes concern for the future of air conditioning:
In spite of all this, FORTUNE’S return to the air-conditioning industry is tinged with disappointment. For the industry has not made the progress that the public looked for.
It seems the main pressure was confusion over the technology and not availability:
Probably no industry in the nation is the prey of so many economic, engineering, and merchandising forces within and without its own bailiwick. As a result there is confusion in the public mind as to what air conditioning is.
Survive any disaster in your own home. Prepare now. A must for the coming problems in the world!The suggestion for fixing the situation came down to:
For comfort conditioning, to gain a mass market, may demand an entirely different engineering technique than that which has proved — and is still proving — so successful in the big commercial and industrial field. The time, and the product, may not yet be ripe for a shift of the industry’s emphasis away from engineering, toward high-pressure salesmanship. And Carrier, in particular, may be flirting with mass production too soon.
Awesome. More technology saves the day!
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